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Artistic & creative initiative

Art Factory Marrakech

A contemporary art and design fair initiated by the IRFAN Foundation for Heritage. First edition: 3, 4 and 5 November 2028, Marrakech.

Context & vision

Where heritage meets modernity.

Art Factory Marrakech is conceived as a biennial platform celebrating the richness and diversity of today’s artistic expression, in dialogue with the aesthetic, craft and spiritual traditions of Morocco, the African continent and emerging international scenes.

It aims to build bridges between contemporary art, fine craftsmanship, the visual arts, digital cultures, living practices and ancestral rituals — celebrating transmission, creativity and the meeting of disciplines.

Objectives

What the fair sets out to do

  • Give visibility to artists, galleries, collectives and designers from Morocco, Africa and beyond
  • Encourage dialogue between traditional scenes and emerging practices: artificial intelligence, immersive installations, environmental art
  • Bring together creators, curators, researchers, collectors, institutions and the public
  • Support the crafts and interdisciplinary approaches
  • Foster regional and international cooperation: residencies, co-productions, curatorial exchanges
  • Offer accessible educational programs: workshops, masterclasses, young people’s tours, mediation
Curatorial directions

The disciplines we welcome


01

Fine arts

Painting, sculpture, photography, printmaking.

02

Design

Design, graphic design, illustration, interior architecture.

03

Calligraphy & sacred arts

The line, the letter and the light, at the heart of Morocco’s arts.

04

Image & stage

Video, sound art, performance.

05

Materials

Textile art, ceramics, art furniture.

06

Immersion

Immersive installations, environmental art, creation using new technologies.

07

Living arts

Ritual practices, ceremonies, traditional music.

08

Visual storytelling

Urban arts, comics, art publishing, zines.

Dates & participation

Every two years, in Marrakech.

First edition: 3, 4 and 5 November 2028, Marrakech.

Art Factory Marrakech alternates with the Marrakech Coffee & Tea Festival: the festival one year, the art fair the next. It may also hold satellite editions or collaborations abroad.

Open calls and curatorial invitations will be issued for each edition, with a selection overseen by an artistic committee: original works, site-specific installations, editions, performances or experimental formats.

Galleries, curators, patrons, art and design students, families, cultural and diplomatic institutions, visitors from Morocco and abroad: the fair is open to all.

Artists, galleries, curators:
get in touch.

See you on 3, 4 and 5 November 2028. The first calls for projects will be announced here: write to us now to join the adventure.